It only had sixteen pages, but it was a huge hit. The catalog was created using just two colors. Sierra Trading Post took its leap and mailed the catalog out to 100,000 customers. Keith’s eldest son, Ron, drew the 44 illustrations in Sierra’s first catalog. Keith and Quinn began a longstanding friendship and Quinn always approached Keith first with his closeout list. He bought them from Acorn founder, David Quinn, for $10,000 and discovered that he couldn’t sleep the night he made the huge purchase. To get started, he bought all the seconds and closeouts Acorn had. It took Keith about a month or so to create a new business. But just two days after the awful unexpected happened, Keith came up with the concept for Sierra Trading Post. Keith quit Sportif USA and had no other job lined up to move into. But, the company owner replaced Keith unexpectedly, taking the position as Owner/President. Keith had been promoted to President of Sportif USA in 1980, after getting a raise in pay and a bonus. Keith graduated from San Jose State University in 1974 and was the Controller for Hexel Sports from 1974 until 1990. Keith Richardson founded Sierra Trading Post with his wife, Bobbi, in 1986. There’s always something new arriving every week and this is part of the magic treasure hunting that Sierra’s customers really like.
Sierra accomplishes this with its team of entrepreneurial, opportunistic buyers who negotiate the best prices and the widest selection of colors, fabrics, materials, and styles so that customers enjoy great savings.
The company buys from vendors of specialty labels, top brands, and gems from all over the world. Sierra sells thousands of items from brands around the globe. Sierra is not a single manufacturer outlet store. and leaving STP as a white elephant that needs to be put down.Sierra Trading Post specializes in selling high-quality products which people need when they are exploring the great outdoors. Luckily, there are a plethora of other companies still doing what they are designed to do. Seriously, WTF happened to this brand of a store?!?! I feel like this is literally the biggest retail tragedy of the century (sorry Gabriel's, Lowman's, and Sears). That said, the upstairs was 75% NOT out door anything, unless you count Buddha statues, windchimes, and dog beds as "outdoor". I went from spending a paycheck easy a year at STP to (checks books) to spending $33 last year, and that was only because I hit the Casper WY store and found a cute sun shirt, buff and camp coffee mug~random purchases you buy cause "you are there". They no longer even had Icebreaker or Smartwool just random Made In China Knock off base layers where you would Google and literally get ZERO results. Replaced with cheap leggings and street cloths. Where was Mammut, Prana, OR, Scarpa, Salomon, even freaking staples like TNF or Columbia?!?! GONE. the "new" store had a backpack rack that was literally 15% of its original size and included mostly school backpacks and bladder packs. Um, if I want yard decorations and candles and street clothes I'll go the Marshalls, thanks. Not surprisingly, the store soon moved to a smaller lot, next to a Marshalls. I lived near one of the physical stores in Boise and watched the staff change from experts to generic couch potatoes, though I guess that didn't matter because I no longer had a need for expert advice because almost ALL of the gear was traded out for CANDLES, DOG BEDS, random outdoor décor and other random crap you go to TJMaxx for. WAY down into the gutter of generic no-name knock off Lu Lu Lemon leggings territory.
Soon after the quality started to go down. And I though whoo hoo I can use my store credit card credits from buying work clothes and food and kitchen items and candles at TJMaxx and buy ALL of the things at Sierra Trading Post. Rain gear, kayak, backpacks, boots, clothing. This used to be a go to place for me to buy outdoor clothing and gear.
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